Results
They wanted to grow.We fixed the leaks and grew their margins.
Established CPG brands trust us to run the account, recover what’s slipping, and grow it year over year. Here’s the proof, in their words.
The challenge
In 2017 Verb was salon-only, but third-party sellers were already moving gray-market units on Amazon, on inaccurate listings the brand did not control. Real revenue was happening, and it was misrepresenting the brand.
What we did
- Took control of the channel: official launch, gray-market listings replaced with accurate professional ones
- Engineered packaging for liquids, nesting and shrink-wrapping the 1-liter pump duos so they could not leak in transit
- Built and scaled a 70+ SKU catalog with margin-smart bundles like the two-pack Ghost Oil
- Ran inventory across Montreal and New Jersey warehouses and launched the Canadian marketplace
- Turned a bottle misprint into a relabel-and-save instead of scrapping pallets
The challenge
GoodPop’s organic, preservative-free freezer pops ship fine to a grocery shelf, but the retail pouch was never built for e-commerce. Sent as single units they developed pinhole leaks and spoiled inside the sealed pouch, invisible until the customer opened it.
What we did
- Launched the channel with accurate listings for an unusual shelf-stable format
- Engineered Amazon-specific packaging (corrugate and dunnage) that ended the damage reviews, and ran it 5+ years
- Defended the listings with test buys and the Brand Registry “materially different” process to stop gray-market damage
- Ran inventory at scale, near a truckload every couple of months at summer peak, hand-packed from a Dallas warehouse
- Wrote the SOPs so it ran without us
A quick win · Account-issue resolution
Not every job is a multi-year partnership
A complex Amazon issue around lost inventory. We diagnosed the root cause and worked the case through to resolution.
The challenge
Angie founded Wizzy Fizzies in 2024 and ran the whole business herself, including Amazon PPC. In her own words she “did not know what I was doing with PPC” and was “just letting it run wild,” with ad spend going out and no system behind it.
What we did
- Took over PPC management end to end starting September 2025
- Built out negative keywords to cut the wasted ad spend
- Kept every campaign inside budget, focused on profitable return
- Tuned the account so sales grew without giving up margin
In their words
What CPG founders say about working with us
“Shane’s experience has been pivotal in directing the early stages of my business. Whether it’s packaging solutions or listing optimization, he consistently delivers. I wholeheartedly recommend him.”
“If you’re looking for someone who is a wealth of knowledge and incredibly genuine, Shane Patience is your go-to person. His Amazon expertise is unparalleled.”
“After one call, Shane dissected our complicated issue and gave a clear plan forward. Anyone selling on Amazon should see how Profit Smart looks at the FBA ecosystem.”
“Thanks to Profit Smart I understood the FBA calculator and my product’s optimal price point. They gave a detailed, honest review and have helped at every step.”
“I really enjoy working with Shane. He is intelligent, extremely responsive, and always goes above and beyond. His years of experience make him a valuable resource.”
“Shane is an outstanding Amazon expert. Incredibly helpful, thorough, and truly dedicated to your success. His attention to detail made a significant difference.”
“If it wasn’t for Shane I would not be on Amazon. He guided me through the whole process. My business would not be what it is today without him.”
“From working with Shane, GoodPop has managed the ever-changing landscape of Amazon. Year over year growth has been our goal, and that’s been accomplished with the Get Profit Smart team.”
Video testimonials from Brian Cauble (Bottle2Bond), Vanessa Simkins (All About Juicing), and Greg (MyBoatStore Brands) available on request.
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